ALMOST HOME
Brief: Create a TV spot and TikTok campaign that will get people in Miami to visit Ikea.
Insight: Ikea lets people pretend to live in their furniture with their several showrooms.
Idea: Encouraging customers take their furniture shopping to new heights: by “playing house” in stores.
Client: Ikea
Role: Art Director
Concept ideation, social media concepting, video editing, copywriting
TV Spot
Storyboards
TikToks
Creds: Maria Angelica Petit (AD/Social), Ivy Coaxum-Maddox (AD),Gabrielle Standfield (AD)