BODY TEXT
Brief: Create a type-led idea that explores diverse reading habits and the changing nature of reading and how typography can help us experience stories, ideas, and information in new, meaningful ways.
Insight: Readers are choosing to experience their favorite books in new, more intimate ways: tattoos.
Idea: The Body Text Exhibit: Telling stories through the quotes people choose to tattoo on their bodies.
Clients: Monotype and Penguin Random House
Role: Art Director/Copywriter
Concept ideation, case study Video editing, visual direction, copywriting
An exhibit at the Tate Modern showing tattooed quotes from classic books that form full chapters as visitors walk through the exhibit.
The Body Text Exhibit
A book of PRH authors and quotes from their classic books in different Monotype fonts people can get tattooed at the Body Text exhibit.
The Book
Available for Body Text Exhibit visitors who don’t want to commit to a tattoo.
Temporary Tattoos
Out of Home
Creds: Maria Angelica Petit (AD/GD), Ivy Coaxum-Maddox (AD), Julia Foley (AD)