GEMINI HIPPO
Brief: Identify a challenge in education and show how using Gemini to help one student, teacher, or group solves it.
Insight: Using AI makes us lazy. MIT research is proving that students’ over-reliance on AI for answers is weakening their critical thinking skills.
Idea: The first ever AI tool that doesn’t just give you the answers, but instead prompts deeper thinking.
Client: Google Gemini
Role: Conceptual Copywriter
Concept ideation, copywriting, training Gemini to behave like Hippo, case study board design
First, tell Hippo how hard you’d like to work your Hippocampus to determine the difficulty of the questions asked.
Using Gemini Hippo
Ask Gemini Hippo a question, and it will answer with a question back.
Gemini Hippo may also include images to help you learn.
Gemini Hippo will launch on the Google Homepage on National Hippo Day.
Launch
Creds: Jane Wineman (AD), Sara Kagan (AD), Veronica Benarroch (AD)
Creds: Maria Angelica Petit (AD/GD), Ivy Coaxum-Maddox (AD), Julia Foley (AD)
Creds: Maria Angelica Petit (AD/GD), Ivy Coaxum-Maddox (AD), Julia Foley (AD)